Blog

Videos are perfect for grabbing attention, and when they auto-play in social media channels like Facebook and Instagram, it is the perfect opportunity to get your brand out there. As with all good marketing, the secret here is to grab attention and sell your brand without letting your audience know they are being marketed to. […]

Is the term SEO popping up everywhere you look? Is it still very foreign to you? What is it all about anyway, or is it just something dreamed up by marketing agencies to get more money from clients? After all, it can be seen as black magic right? WHAT IS SEO? SEO stands for Search […]

It sounds simple, but too many brands are creating ads that are missing their target audience, which results in a poor return on investment, and sometimes it puts them off that particular type of advertising. The best advertising is the stuff that is not seen as advertising. Community and local focus, catchy jingles and music, […]

Marketing in corporate environments and automotive dealerships can be strange. Too often there are two stereotypical scenarios. Scenario 1. The dealership’s marketing team is all university trained in Marketing and Communications, and can tell you what colour instigates what emotion in people, and how to write really well. Unfortunately though, it seems they haven’t had […]

When it comes to creating a website for your brand, we need to consider: The web hosting provider and type of hosting solution. This could be a hosted website solution like Shopify, Neto, Weebly, Squarespace or Wix. Or it could be a self-hosted solution with either a coded site or CMS such as WordPress or […]

When it comes to making the most of your online audience, knowing how to drive social media traffic to your website is a great way to increase engagement. If you consider your website a hub for your online profile, allowing you to present updates and offers, product and service purchase options and competitions, you can […]

Wondering how to get more traffic to your website? Why are your competitors outranking you in search results? The answer is CONTENT. Beautiful attractive and useful content! Whether it is on your website or on your social media, good content will get you more traffic. Types of Content Blog Posts These are the articles on […]

Create content for your Facebook, Instagram and YouTube Channels. Build a website and grow it with shared content and SEO campaigns. Add an e-commerce function to your website and make use of social tagging, Facebook catalog feeds and Google shopping.  As the global pandemic grips Australia and Australian businesses, we as business owners and consumers […]

Ads can be intrusive, misleading and costly. Today with more people searching online for your product or service, we cannot stress enough the importance of getting your brand found in online search results pages (SERP) and directories. Often referred to as inbound marketing, the focus is placed on creating the content and helpful site pages […]

The biggest tip we can give you is to use your social media pages for community building and brand awareness. By brand awareness, we don’t mean your latest promotional offer on cars, we mean what your dealership or brand is doing in the community. Have you got staff involved in events like the World’s Biggest […]

Google Ads allows you to run advertising on the Google platform and it’s partner networks. As with other digital advertising, this is pay-per-click meaning you bid for your ad to show up above others, and you pay for it when your ad gets clicked. It can be a very effective way to generate traffic to […]

1. Be mobile friendly. Use responsive web design, social media and smartphone apps to make your brand readily available to users. Integrate your website with social media feeds and vehicle sales listings to create better traffic flow. 2. Collect data including email addresses and mobile phone numbers. Not only can these be used for marketing […]