Online advertising: What Options Do I Have?

Online advertising, also called online marketing or Internet advertising or web advertising. Free or paid online advertising is a great way to get attention from large number of customers.

e online marketing your website or your online shop. Here you present your products, services and other information of interest to your customers.

Publish therefore regularly actions, information, offers and events on your website. This allows you to attract potential customers from the Internet to your business stationary or in your online store and move there for sale.

Search Engine Marketing (SEM)

Search engine marketing is a must for your sales efforts. In addition to search engine marketing search ads (Search Engine Advertising, shortly SEA) and the search engine optimization of your website content (Search Engine Optimization in short SEO).

Search ads appear on search engine sites such as Google or Yahoo Search usually as small text ads next to or even above the hit list.


  • You can customize the display to your needs cut (desired clientele, region etc.). 
  • You only pay if the ad is clicked. 
  • For the switching of the display, you do not need any agency. Google provides for example, an easy-to-use software available (Google Adwords), you can call the Internet.


  • Sought and frequently used keywords (keywords) are expensive. Who sells mobile phones or insurance, often have to pay more euros per ad click.

Tip: use word combinations

“Choose instead of expensive keywords cheaper word combinations for your online advertising campaign, describing your offer as precisely as possible. This achieves Although fewer people, but increase your chance that they are interested in your offer and become customers.”

Search engine optimization means that possible use the terms on your site, use the customer and they are looking for. You must put yourself in your customers and try to speak their language. Also part of the online advertising.

Example: An optician in Mannheim sees itself as “optician” and has developed its business to “visual center”. he has often used before optimization on its website, these terms. The problem: Potential customers are not searching for those terms. Tap instead “Opticians Mannheim” into the search field at Google. The optician has adapted its page accordingly and now stands at relevant searches near the top of the hit list.
Email marketing and banner advertising

Email marketing is one of the most personal advertising opportunities. Give your website visitors (also to existing customers think!) The opportunity to subscribe to an e-mail distribution. This distribution can be used to indicate regularly via email on new listings, information or other interesting content on your site.


  • The party has agreed to receive e-mails, is therefore interested in the rule of information and new offerings. 
  • You can address each recipient by name.


  • You must maintain and update the address lists constantly. 
  • There is a danger that your email is not perceived in the increasing flood of news.

Classified Advertising

Which are the best free classified ads posting sites on the web? Undeniably this is one of the most frequently asked questions among advertisers, bloggers and online marketers who want to post free classifieds ads for their blogs, websites, products, services, jobs, and houses, just to name a few. Below are five most popular free classified ads where people can browse, view, post ads, buy or sell any items they want.

  1. Craigslist: Craigslist is one of the most popular free classified advertisements sites with sections devoted to jobs, housing, personals, for sale, services, community, and discussion forums.
  2. Backpage: This is a free classified ads site where you can find houses and apartments for rent, personals, jobs, cats and dogs for sale
  3. Quikr: Quikr is a free classified ads site that covers 90 cities across India. The site provides the local community with a platform to help them buy, sell, rent and find something under categories ranging from mobiles, real estate, cars, services, jobs, used goods, events and more.
  4. Direct: The most helpful website in Srilanka. If you are looking for advertising in srilanka then this site is for you. Looking for Jobs and vacancies in sri lanka or House for rent in sri lanka? Just visit the site and I guess its the largest on in the country.
  5. Gumtree: Gumtree is a famous free classifieds site in United Kingdom where users can buy and sell cars, flats and houses, services, pets and more.

Banner Advertising

In the banner advertising your advertising message as a graphic image or animation file in an external website is involved, where you want to advertise. The banner is supplied with a link to your website so that every prospective lands on your site who clicks on the banner. Banner advertising is particularly beneficial to sites for which your potential customers interested .Nachteil (eg themes, sectors or internet portals.): They usually need very long ranges to increase revenue.

Social media marketing

Among social media marketing refers to the use of social networks (eg. As Facebook, Xing, LinkedIn), communication services (eg. As Twitter), interest or business portals for the dissemination of its own content. You can bring with free (very time consuming) activity this week, as an expert on a particular topic. Besides, it is possible to switch paid ads on social networks. Posting ads is not complicated. The platforms provide usually solutions available to help you can book yourself.


  • You can control your advertising accurately and tailored to your needs. On Facebook for example it is possible to access users based on specific profile characteristics targeted. There age, gender, interests, relationship status and language can be selected the target group. 
  • At best, the addressee distribute the contents (eg. As new deals) even further, talk to friends within their network.


  • A lot of time and manpower are needed to provide a network with very interesting information. 
  • It takes a lot of tact to communicate with users on an equal footing.

Caution: Social media marketing is divorced from a comprehensive social media strategy does not make sense.
Marketing with online distribution partners

A registered partner (z. B. the operator of a specialized portal) published your advertising (display, image, text) on its website. He receives a commission from you once you win by a customer. The marketing of online distribution partners is also known as affiliate marketing.

This form of marketing is suitable for small businesses only when they sell a very specific product and have access to a suitable partner (z. B. a particularly strong visited specialized portal on which online advertising is worth).


  • You pay only when actually come into being customer contacts.


  • This form of online advertising is difficult to control. 
  • You must first find the or the right partner. 
  • The commission settlement and ongoing monitoring are expensive.
Online advertising: What Options Do I Have?

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