Landing pages are one of the most essential tools for marketing. Marketers use them to generate leads by making the visitors subscribe to their websites in order to download the content that the user is interested in. Downloading of reports, whitepapers, ebooks, newsletters, or simply subscribing to your blog site or availing a special offer, all can be easily achieved through the landing pages. A landing page builder should be uncomplicated and feature-rich. It should provide for an easy usage, A/B testing, custom coding, pre designed templates, email marketing integrations and of course, affordability. So sreating the right landing page will require the right tool, so here are some landing page builders that you can make use to make that possible.
1. Unbounce
Unbounce is one of the best and most versatile landing page builder.
With more than 10,000 customers featuring some of the top names in the world, Unbounce has greatly expanded itself over these years. It has revolutionized page building experience and given it into the hands of laymen do design their business pages as per their liking. As we speak, Unbounce has been already recognized as one of the fastest and highly customizable page builder services in the world.
We can build and publish as many pages as we like. Through the Unbounce platform, we can build and conduct A/B testing for unlimited number of pages. Publishing is also not restricted to a particular domain.
To enhance online experience for mobile using customers, Unbounce provides 100% mobile optimization. This particularly improves you conversion rate because of high percentage of mobile users these days. Features like parallax scrolling, Widgets and intriguing backgrounds give a new definition to customers’ online experience.
To assist you while designing, Unbounce has a wide range of templates and features. For mobile devices, it has more than 85 templates so you have a lot of options to choose from. Quickly transfer pages in and out of Unbounce and publish them. If you have your own design ideas, you can also start with a blank page.
To manage our clients and customers, Unbounce provides you multiple client management through a single account. We can organize leads for our clients as well.
To ensure top quality performance all the time, Unbounce guarantees 99.99% uptime. Our pages load faster. Four different data centers in different parts of the world ensure that speed is never compromised upon. 13,000 marketers have been using Unbounce services because of such high efficiency.
The templates in the Unbounce library are fully customizable making it hassle-free to maintain your brands image. The integrating functionalities within Unbounce tie in well with WordPress, CRM’s and marketing platforms.
The simple drag & drop feature makes it easy to visualize and design the pages, most of which are responsive by default. Almost every element of the numerous available templates can be customized, and you can add a variety of forms to multiple landing pages at once.
The built-in A/B testing allows you to quickly create a variant for testing. We just need to duplicate a page and make the required change.
Unbounce is considered mid-to-high in terms of pricing but the feature rich set is well-suited for a more hands-on management to your landing page.
Highlights
- Speedy page loading
- P Filters
- Campaign Grouping
- Account Transferring
- Multiple Client Management
- Unlimited A/B Testing
- Real Time Data
- Dynamic Text Replacement
- Confirmation Pages
- Mobile Responsive Templates
- Blank Pages
- Videos
- Widgets
- Full Screen Backgrounds
2. Optimizely
Optimizely is also one of the best optimization platforms for landing page, especially if we have created a page from scratch and personalized our business website, and streamline users’ experience to boost our good reputation.
When it comes to online marketing, it’s all about efficient customer service. If we can optimize our website according to what our customers like, you are in for some serious business.
Having served more than 6,000 diverse companies, Optimizely provides simple to use platforms for a wide range of businesses. Any business big or small can make the best of the services to enhance their customer’s digital experience on their website, as the platform is priced per quote, and offers separate packages for every user.
Through its A/B testing, we can test and create multiple variations of our page and track things like click-through rates or conversion rates. We may also integrate Heatmaps with these split testings for analyzing the user behaviour on specific webpages or templates.
Once we understand the audience’s preferences, we can then optimize our website. Optimizely attempts to give us better SEO ratings and ensures that our readers are hooked to our site.
Pricing: Contact Optimizely for the three subscription plan pricing: Standard Plan – Professional Plan – Premium Plan
3. Instapage
Instapage is one of the most preferred landing page builder that provides powerful end-to-end solutions for building and optimizing landing pages.
It includes all the content building features that are required to turn clicks into more conversions, but for an affordable price – especially for crunched budgets. Touted as the most powerful landing page generator, Instapage has an impressive list of more than 250,000 customers.
The page editor is simpler, includes the drag and drop feature and the pages are responsive. It has over 100 fully customizable and conversion ready templates for all kind of campaigns, and includes a Big Stock image library that gives us access to 31 royalty free stock photos, video and vectors.
Instapage also comes with Parallax scrolling, Dynamic text replacement, unlimited A/B testing, as well as real time analytics. It also offers seamless integration with all the popular email marketing and optimization tools, CRMs, webinars as well as automation.
It even allows us to publish a page on their domain. However, through their WordPress plugin, we can easily sync our insta page to your own website.
Price: Instapage monthly subscription plans start from $29 (Basic), $55 (Pro) and $127 (Premium) and the free trial period is limited to only 14 days.
4. GetResponse
With a built-in image editor that has 1,000+ free images, this landing page builder, GetResponse allows us to customize our landing page and make it our own.
The templates available are 100% responsive making them a great choice in the current mobile first environment. Drag and drop editors, email editors and flexible publishing options make GetResponse a user-friendly option. They even offer subdomains for those that have ventured into their web address.
Prices are part of more comprehensive packages that include email management, auto responders and webinar platforms.
The base package is $15/month with a top enterprise option of $799/month.
5. OptimizePress
OptimizePress designed specifically for WordPress websites, is used to create high converting landing pages. However, we may run it as a blog theme or install as a plugin. OptimizePress is ideal for budget conscious websites looking to avoid monthly payment commitments.
The templates offered are in abundance and probably better as compared to Leadpages. The OptimizePress LiveEditor is equipped with an endless collection of page building tools called ‘Elements’ that can be used for page customizations and real time editing.
OptimizePress subscription plans start from $97 (Core – 3 sites ), $197 (Publisher – 10 sites) and $297 (Pro – 30 sites) and all plans include 1 year of support & updates. They also have a 30-day refund policy.
6. KickoffLabs
KickoffLabs provides an easy to use WYSIWYG (what we see is what we get) editor that can help us to customize the templates as per our own formatting and advanced content such as slideshows or videos.
It has several features catering to increased engagements and optimizations, like automated email responders, exit-intent pop-up window and built-in “thank you” pages.
The unique viral boost system within KickoffLabs can be used to increase a campaign’s success rate through ‘referral’ incentives and encouragements.
It is also powered by advanced analytic tools that display data based on conversion metrics, influential leads, demographic, social & campaign data.
KickoffLabs monthly subscription plans start from $39 (Starter), $79 (Premium) and $149 (Business). However, you may save upto 30% if you opt for Annual billing. They also have a 30-day refund policy.
7. Lander
Finally, it is no surprise when Lander is one the list of top landing page builders. It has an easy-to-use, drag & drop visual editor that’s pretty apt for beginners or small business as it doesn’t require any technical knowledge.
We can enjoy an intuitive page creator enriched with features such as A/B testing, Dynamic Text Replacement, real time analytics. It even offers integrations with some of the well-known marketing tools that can help us in creating a marketing campaign as well.
We can even integrate and publish our landing pages on Facebook, within a matter of minutes.
Lander monthly subscription plans start from $49 (Basic), $99 (Professional), $199 (Pro Plus) and $199 (Pro) and the free trial period is limited to only 14 days.
Well, depending on your business and purpose, let’s choose the most appropriate landing page builders to make your own website much more effective and attractive.